Department of Justice Weighs in on Benefits of Discount Brokers

Discount Brokers Can Make Selling a Home Less Costly

.Traditional brokers face increasing competition from fee-for-service brokers who charge only for those services the consumer actually buys. Consumers with the option of choosing a fee-for-service broker can save thousands of dollars by purchasing only those services they need.

Consumers can save thousands of dollars in commissions

Certain States Require Consumers to Purchase Brokerage Services

A number of states have enacted laws that require consumers to purchase brokerage services they may not want, with no option to waive the extra items. These so-called “minimum service” laws diminish consumer choice and raise the cost of selling a home.

California Regulations on Rebates

Are Real Estate Brokers Obsolete?

Yesterday on LinkedIn my friend Don Peppers wrote a wonderful piece called Biggest Business Challenge; Escaping the Past. Don wrote:

“The more we simply make minimal accommodations to deal with a radically changed environment (even if the change was gradual), the more fragile we become… Businesses fall into the same trap, all the time. They stretch and stretch and stretch to accommodate a changed environment until they are too fragile, with no fallback position, no redundant capacity. They become fragile, so they are catastrophically vulnerable to the first disruptive innovation, or the first unanticipated regulatory change.   He then invited readers to imagine what various industries would look like if they were designed today.”

Since I’ve recently been exploring a few real estate options, my mind immediately went to the role of real estate brokers.   Before I begin, let me first say that my intention is not to “attack” one profession, but rather to use a specific example to make a general point that applies to every industry: the only way to avoid becoming obsolete is to reinvent your role before the marketplace does it for you. Said another way, you need to disrupt your own industry.

When the concept of real estate brokers arose, there was no Internet. Brokers controlled all the information. From afar, it was impossible to know almost anything about a property. In addition, there were far fewer ways to advertise properties. Last night, I spent an hour looking at properties in another state. To do this, I used, Trulia, Google’s search engine and Street View, Zillow, local tax assessors’ databases, and numerous web sites maintained by a wide range of brokers. In 95% of the cases, the brokers’ sites had the same information or less than the 3rd party sites. I could not find “exclusive” listings that one broker had and another did not. This, by the way, is a problem pervasive in most industries: how to make money when everyone has easy access to all information? (One answer is to use common information as your starting point, rather than as the be-all, end-all.) In the event that one listing catches my eye and I call “my” broker, he will likely email me a link to the listing for that property, which I have already seen online. He will then offer to show me the property, and once that has happened he will begin the sometimes subtle and sometimes blatant process of nudging me to make a bid.

  Bruce Kasanoff (@BruceKasanoff ) is the author of How to Self-Promote without Being a Jerk. 1/4

Our Customers Say It Best !

Helped me buy a home


De Pardue helped us get our first home. In such a tough market, he was very patient and pro active. He was always available and responded to phone calls and messages promptly. He was always on top of things making sure that everything was being done in a timely manner. He really went above and beyond for us. We would highly recommend De Pardue.

Mon, Mar 17, 2014



Helped me buy a home


Would never buy another house without De!!! I was a single mom, raising two children and working full time. From the beginning he was kind, more than generous with his time and so knowledgeable. He helped me look at all aspects of a home (inside and out), walked me through all the fine details of the contracts and guided me on how deal with all my financial hurtles after a horrible divorce. He was such a big blessing to me-I know I would not have gotten my home without him! Whenever I hear someone is looking to buy a home, I always tell them to call De! Don’t take a chance and buy a home without him- you’ll regret it!!!

Sun, Jan 12, 2014



Helped me buy a home


We were first time home buyers and De Pardue went above and beyond helping us understand the real estate market and gave wonderful advice about loans. Having a real estate agent who knew what he was doing and had the buyers interest at heart is exactly what we needed when going through the process of purchasing a home. De Pardue is very knowledgable and helped us every step of the way. From looking for homes, De was very assertive in getting us to view the homes we were interested in and also putting in a offer. Looking for a honest and wonderful communicator, I absolutely recommend De Pardue.

Fri, Jan 3, 2014



Helped me sell a home


Mr. Pardue was thorough and honest throughout the whole process. He communicated with us every step of the way. We would recommend De Pardue to anyone who is looking for a true professional.

Thu, Dec 5, 2013



Helped me sell a home


Mr. Pardue has the ability to find solution that that work well for the buyer and seller. My wife and I have employed his services on three occasions. Each time Mr. Pardue overcame problems that would have ended most transactions. His understanding of and connections within the real estate and finance market made our transaction fast and rewarding.
Thank you very much Mr. Pardue

Sun, Dec 1, 2013



Helped me buy a home


Listen to what we were looking for and showed us only homes we would be interested in purchasing.
Communicated each step so we knew where we stood in our home purchase.

Fri, Nov 29, 2013



Helped me buy a home


Being a first time home buyer I was very nervous. De Pardue made the entire process so smooth and pleasant. He was very attentive, very helpful and helped me purchase my new home. He was great at answering all my questions and walking me step by step on home buying. Outstanding!

Thu, Nov 21, 2013


Patrick Guinaw

Helped me buy a home


De was absolutely fantastic! His professionalism is remarkable, as is his local knowledge. Working with De was a pleasure and something I hope to do again in the future.

Fri, Nov 15, 2013



Helped me buy a home


I don’t think I could have found a better, more knowledgeable person to help me in the purchase of our vacation home, and would recommend his service to anyone looking for real estate.

Thu, Nov 14, 2013



Helped me buy a home


De Pardue is a great agent, he is very helpful, reliable, and is very knowledgeable about what he is doing.

Thu, Nov 14, 2013



Helped me sell a home


Mr. Pardue was a very experienced, well informed broker. He stepped into a very difficult situation,, and helped me with the sale of the property.

Thu, Nov 14, 2013


Insights from Zillow CEO Spencer Rascoff on Open Data

Zillow CEO Spencer Rascoff talks about how the explosion in open data that’s available to tech companies will affect the real estate business. Whether it’s info on schools and crime, mortgage data, zoning permits, smog, traffic, noise, flood data or weather, “If there’s data out there associated with the home, we want it,” says Zillow CEO Spencer Rascoff. That doesn’t mean that Zillow will make public everything it gets its hands on — through public records, Zillow knows the names of homeowners and the amount of the mortgage they took out when they bought or refinanced their home, but doesn’t publish it. But for the most part, “If (legislators have) decided that it should be made publicly available, I want it on Zillow,” Rascoff tells writer and editor Alexander Howard.

Howard interviewed Rascoff as part of an ongoing series hosted by the Congressional Internet Caucus Advisory Committee, a bipartisan group of more than 100 members of the House and Senate working to educate their colleagues about the promise and potential of the Internet. While the company has so far “found it tacky, for lack of a better word, to put on a single property’s page what the mortgage amount was at the time of origination,” it’s conceivable that Zillow will somebody publish the owner’s name — the site already provides “deep links” to county assessor records that disclose that information in some markets, like King County, Wash.

When Zillow launched seven years ago “it was sort of pre-Facebook, pre-Twitter, pre-NSA scandals … and there was a higher expectation of personal privacy back then,” Rascoff says. Since then “our whole society has shifted … to much more open and transparent sharing.” “When we had the discussion seven years ago around names, whether we should include it at launch, there was no debate in the room — ‘Of course not, we absolutely shouldn’t (publish) the name of the property owner.’ We have this discussion every year … and every year (some argue) maybe we should, you know you can get that data anyway from county records … our position has gotten softer. We still haven’t done it, but I do suspect at some point we’ll cross that line.” If there’s data out there associated with the home, we want it.” When it comes to surfacing data that’s useful to buyers, Rascoff says Zillow is likely to come down in favor of greater transparency, even in cases where sellers might be sensitive about the nature of the information being disclosed. Rascoff said he’s “absolutely” in favor of identifying homes whose owners have licensed drilling rights to allow “fracking,” for example. When it comes to publishing the addresses of nearby sex offenders, he said Zillow “probably ought to; we probably will at some point.” Even data that seemingly have little to do with real estate — political campaign contributions are tracked by address, for example — is fair game. “That’s something that the legislators have decided should be publicly available, I don’t think it presents a public safety issue,” Rascoff says of publishing political campaign contributions associated with an address. “Is it relevant to my decision to move into this neighborhood, or buy this home? Kind of debatable … it’s not like (foreclosure data) where it’s advancing my ability to make an informed decision about this real estate transaction. “It’s interesting from a voyeuristic standpoint, I think to a Zillow user, but it’s not necessarily making the real estate market more efficient.” As more and more information becomes available, it can be challenging to get it all on the site, Rascoff says. Howard noted that the FCC has made information on broadband rates available throughout the country. “I’ve got a whole list now of things we’ve got to go back and build,” Rascoff says at the end of the interview. “This is the challenge for a technology company like Zillow, is these are the types of ideas that end up kind of below the cut line when you sit in prioritization meetings about what you work on over the next three months. No one of them really moves the needle in a big way, but in the aggregate, they make a Web service like Zillow much more useful.” “What I’d love to do is develop more ways where we can eat our own cooking, and we can allow others to integrate on top of Zillow,” Rascoff says, citing weather data as an example. “We haven’t gotten to it yet. But why should we be the ones to get to it? Why can’t somebody else mashup Zillow and this weather data? Here it gets complicated and sort of interesting (you have) business model questions” that come into play. Of Zillow’s complicated and interesting relations with multiple listing services, Rascoff says, “Anyone whose business model is predicated on the assumption that their secret data will remain secret and proprietary, that’s not a sustainable business model. This data will inevitably be free.” But Rascoff doesn’t think MLSs are in trouble, because “they are basically local associations that advocate on behalf of their member interests and adjudicate disputes. It’s quite different from the companies that sell us property record data, for example, who I do think are going to have a challenge to their busines model in the future.” Rascoff, whose wife is a pediatrician, compared Zillow to online providers of medical information, like WebMD or Yahoo! Health, and the National Association of Realtors to the American Medical Association. “Hospitals and doctors … are sort of like brokers and Realtors, and they don’t compete with WebMD,” he says. “What has happened, though, is who is a successful doctor in this day and age is changing quite rapidly, because of the Internet.” Rascoff said his wife uses WebMD before seeing her patients because she knows their parents will be doing research in the same way that real estate agents and brokers know that their clients are likely to have visited Zillow before contacting them

Credit: Inman News Staff Writer All Rights Reserved Apr 11, 2014

Thank You For Registering

Thank You DrawingCongratulations ! Your registration was successful!

Now you have taken your first step to earning one half of the real estate commission on your upcoming home purchase. This qualifies you to have thousands of dollars waiting for you in escrow at closing time!  Let the fun begin.  Searching for just the right home can be both challenging and rewarding at the same time. You are free to search on all or any of the web property portals you like.  Just remember to take note of the Multiple Listing Number (ML #) for any home you might like to tour as this is how we will identify which home to arrange for your viewing. Any time you want to take a closer look at one or more homes in person simply  Schedule a Tour  and we’ll be in immediate contact with you to arrange the best time and place to meet.

Consider Requesting  a Property Portal to the MLS. We can set you up with an Immediate Notification Service through our multiple listing directory  giving you real time notification of all new listings, price reductions and homes which have just come back on the market. If you would like your own personal Property Portal we would merely need to know what your parameters are such as city, price, size etc. Please feel free to ask for this service. We’ll be more than happy to set it up for you.

Help Shape the Future of services we offer to home buyers by submitting your thoughts and constructive comments. We are always improving and updating our offering and welcome you thoughts so please don’t hesitate. We would love to hear from you. Please submit all comments & suggestions below.